The basic plan costs $99, as is the case with Ahrefs and SEMRush, so there’s no difference there. You can use the tool to check anything from Domain and Page Authority to traffic, rankings, and visibility. One of its main advantages is its browser extension, The Moz Bar. There are people out there who say that Ahrefs and SEMrush are way better than Moz, but the truth is that the platform is quite easy to use. If your focus is analyzing your competition as best as possible, you might have to look into Moz Pro. By comparison, the SEMRush sidebar merely displays the features, which means that you will have to do some investigating on your own to find just what you’re looking for. Still, Ahrefs often has technical problems, leaving you incapable of checking any data for up to half a day and more.Īs a downside, the sidebar in Ahrefs makes it easy for you to check everything with just one click. In terms of user experience, there are people out there who prefer either Ahrefs or SEMrush. If you’re going to be the only person using this tool, you might want to consider it, since its Lite subscription costs $99.

The tool gives you the following (but also a lot more):

It’s really good and it incorporates new and useful features on a regular basis. SEMRush is the best rank tracking software if you don’t want to get an Ahrefs subscription.

These are merely the most important features that Ahrefs can offer you, as there are many more that you can use to your advantage, especially in analyzing your competitors. If you want to compare any other SEO tools with Ahrefs, you should look at what they can give you in terms of the following:

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